#LastLonelyMenopause TENA women
Beautifully shot by award-winning indie film director Shannon Murphy, this a coming of age film with the reveal is that it is actually about the Mother and her second coming of age. Menopause is given the cinematic treatment, with all its body changes, hot flushes, rage, brain fog, pelvic floor betrayals, and it is reframed like a puberty in reverse.
1 in 3 felt very much alone during the menopause. Our bodies change. So should the conversation. If we freely talk, support and prepare we all can help to make this the #LastLonelyMenopause. (Creative Director to creatives Lauren&Augustine).
Winner of the Channel 4’s Diversity in Advertising Award