NOT DONE YET- Rexona/Sure
We worked with director Darius Marder, fresh from his double Oscar winning film ‘Sound of Metal’ to utilise the very best craft of pure cinema- the camerawork and the sound to get into different people’s heads.
To get into that moment that everyone, not just athletes, although they feel total spent, finds something else in the tank and pushes through. We see the stories of a real cast dealing with both physical sweat and emotional sweat. A grandpa who still has something left to prove, a couple getting intimate for the first time , a blind climber, and because it was Darius, a drummer.
They all go to that place where they think that they are ‘ done’, stop moving, stop trying, but with a bit of confidence push on through, keep moving, and show they are ’#not done yet’. (Creatives)
We created an integrated suite of content, comprising TV, online video, social, print and outdoor, that shows it’s a Russian doll of an idea that we can continue to pull more and more out of.
