#bloodnormal
Multiple Grand Prix winning campaign to normalise periods across culture. A provocative launch film exploded into a range of activations in different areas of culture. The campaign has generated huge media coverage and was the second most awarded campaign globally in 2018. (Creative Directors to creatives N&N).
Cannes Titanium Lion and Glass Grand Prix for Change. ADC Grand Prix (Integrated). Eurobest 3 Grand Prix (Integrated, Glass, Creative Effectiveness). Kinsale Grand Prix (Integrated). British Arrows Commercial of the Year, 3 Golds. D&AD Impact White Pencil, 1 Silver, D&AD 3 Wooden Pencils. Clio 1 Gold, 1 Silver. Creative Circle 1 Gold, 3 Silver, 1 Bronze. One Show 1 Silver, 1 Bronze, 5 Merit. Campaign Big Gold. Campaign Brand Film Festival 2 Golds, 1 Silver. New York Festivals 1 Silver. Do Different Awards 6 Golds. Youtube Works Gold. WARC Grand Prix. Marketing Society Grand Prix. Drum Awards Grand Prix, 1 Gold. Little Black Book ‘Immortal’ award.
Work we commissioned as part of the campaign was also recognised beyond advertising . ‘Mothering’ by Lucy Bridger, one of the short films we funded through the bursary won Best British Short at the UK Film Festival, and ‘Werewolf Hunter’, the graphic novel we commissioned, won a gold medal from the Society of Illustrators NY.
Launch film below.